Atrium House, 574 Manchester Rd, Bury BL9 9SW 9.00 am - 9.00 pm

info@imperiummedia.co.uk

Shopify Mastery Training

Learn how to build, customize, and grow your Shopify store with expert-led guidance.

Enroll Now

Program Highlights

Duration

4 Days (6–8 hrs/day)

Format

Instructor-Led (Online & Offline)

Audience

Entrepreneurs, Marketers, E-Commerce Managers

Certification

Professional Shopify Mastery Certificate

What You’ll Learn

Launch & scale a complete Shopify store
Customize themes, pages & UX/UI for conversions
Manage products, collections & inventory efficiently
Configure payments, checkout, taxes & shipping
Integrate apps for automation, analytics & marketing
Master SEO, email, social media & paid ads
Track KPIs & optimize store performance
Apply upselling, A/B testing & advanced strategies
Troubleshoot & maintain store health
Earn a Professional Certificate after assessment

Program Highlights

Shopify Fundamentals

Navigate Shopify dashboards, menus & settings. Learn business models and customer journey mapping.

Strategic Store Planning

Define your niche, personas, and create store blueprints with customer journey flow diagrams.

Theme Design & UX/UI

Step-by-step customization of headers, footers, CTAs, Liquid templates, and A/B testing.

Product Management & Inventory

Add products, optimize SEO, manage SKUs, pricing, and collections.

Apps & Automations

Integrate Oberlo, Printful, Klaviyo, and automate workflows: cart recovery, loyalty, referrals.

Marketing & Growth

SEO, blogging, social media, email, and paid ads strategies for scaling your store.

Analytics & Launch

Track KPIs, ROAS, optimize using Shopify Analytics & Google Tools. Launch with checklist.

Customer Support & Retention

Learn effective customer service, handling queries, reviews, and strategies to retain loyal customers.

Web Development Fundamentals

Master the basics of front-end and back-end development. Learn HTML, CSS, JavaScript, and essential frameworks to build modern, responsive websites.

Day 1: Shopify Fundamentals & Strategic Planning

Module 1: Shopify Architecture & Fundamentals

Shopify dashboard walkthrough
E-commerce models: Dropshipping, POD, Subscription
Shopify vs WooCommerce, Wix, Magento
Customer journey mapping
Performance metrics & KPIs

Module 2: Strategic Store Planning

Market & competitor analysis
Defining niche, product strategy & personas
Visual sitemap creation
Customer journey flow diagrams
Blueprint worksheet

Module 3: Account Setup & Store Configuration

Create Shopify account
Domain registration & SSL
Store settings & checkout options
Legal policies (Privacy, Returns, TOS)
Staff accounts & roles

Day 2: Theme Customization, UX/UI & Product Management

Module 4: Advanced Theme Design & UX/UI

Theme selection: free vs paid
Customizing headers, menus, typography
Pages: About, Contact, FAQ, Blog
Liquid templates & accessibility
A/B testing for UX

Module 5: Product Management & Inventory

Add products manually & via CSV
SEO-friendly product titles & descriptions
Manage variants, SKUs & collections
Pricing strategies: bundles, flash sales

Module 6: Apps & Workflow Automation

Essential apps: Oberlo, Printful, Klaviyo
Install & configure integrations
Abandoned cart recovery
Loyalty & referral programs

Day 3: Payments, Checkout, Marketing & Growth

Module 7: Payment Gateways & Checkout

Shopify Payments, PayPal, Stripe
Multi-currency setup
Tax setup (domestic & international)
Shipping strategies
Checkout optimization

Module 8: Marketing, SEO & Content

Product SEO optimization
Blogging for conversions
Social media: Instagram, TikTok, Pinterest
Email campaigns & automation
Paid ads: Google & Facebook

Module 9: Advanced Conversion Optimization

Heatmaps & session recordings
Upselling & cross-selling
Funnel optimization
Customer retention strategies

Day 4: Analytics, Store Launch & Certification

Module 10: Analytics & Reporting

Shopify Analytics: sales & traffic
Customer insights & segmentation
KPI tracking: AOV, ROAS
Google Analytics integration
Prepare optimization report

Module 11: Store Launch & Post-Launch

Pre-launch checklist
A/B testing on product & checkout
UX optimization: speed & mobile
Monitoring first sales & improvements
Final certification assessment

Course Overview

A practical, hands-on training program designed to give you complete mastery of Shopify. Over 4 days, you’ll set up a store, customize themes, add products, configure payments, and launch marketing campaigns.

Our Training Courses

Shopify Mastery Training

4-day intensive training to set up, customize & grow your Shopify store.

View Details

Digital Marketing Bootcamp

Hands-on training in SEO, Social Media, Ads, and Analytics.

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Website Development

Learn WordPress & custom website building for business growth.

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Start-Up Programme

From business planning to digital launch – everything a start-up needs.

View Details

What You’ll Learn

Shopify Admin & Settings

Theme Customization

Products & Collections

Payments & Shipping

Apps & Automations

SEO & Marketing

Analytics & Reporting

Clean Code Practices

Day-by-Day Curriculum

Day 1

Store setup, Admin overview, domain configuration, and planning.

Day 2

Theme structure, sections, UX customization, and Liquid basics.

Day 3

Products & collections, payments, shipping, apps & automation.

Day 4

SEO foundations, campaigns, analytics, and final project review.

Full Curriculum

Introduction to Shopify ecosystem
Creating a store & domain setup
Admin dashboard deep dive
Store settings & configurations
Hands-on: Launch your first demo store

Theme selection & customization
Product & collection management
Navigation menus & UX flows
App integrations (reviews, SEO, analytics)
Hands-on: Build a fully functional store

Email automation & engagement
SEO optimization
Social media & influencer marketing
Facebook/Google Ads
Hands-on: Run a live campaign

Advanced strategies
Analytics & KPI tracking
Troubleshooting
Final project presentation
Certification assessment

Building trust with customers
Handling refunds & complaints
Live chat & helpdesk setup
Retention strategies

Payment gateways setup
Fraud prevention
Data security essentials
Compliance basics

Multi-language setup
International shipping
Global tax settings
Cross-border marketing

Capstone project
Real-world case studies
Peer review & feedback
Final Q&A with experts

Who This Course Is For

Aspiring entrepreneurs
Small business owners
Freelancers offering e-commerce services
Side hustlers

Day-by-Day Curriculum

Module 1: Shopify Architecture & Fundamentals

Shopify dashboard walkthrough
E-commerce models: Dropshipping, POD, Subscription
Shopify vs WooCommerce, Wix, Magento
Customer journey mapping
Performance metrics & KPIs

Module 2: Strategic Store Planning

Market & competitor analysis
Defining niche, product strategy & personas
Visual sitemap creation
Customer journey flow diagrams
Blueprint worksheet

Module 3: Account Setup & Store Configuration

Create Shopify account
Domain registration & SSL
Store settings & checkout options
Legal policies (Privacy, Returns, TOS)
Staff accounts & roles

Module 4: Advanced Theme Design & UX/UI

Theme selection: free vs paid
Customizing headers, menus, typography
Pages: About, Contact, FAQ, Blog
Liquid templates & accessibility
A/B testing for UX

Module 5: Product Management & Inventory

Add products manually & via CSV
SEO-friendly product titles & descriptions
Manage variants, SKUs & collections
Pricing strategies: bundles, flash sales

Module 6: Apps & Workflow Automation

Essential apps: Oberlo, Printful, Klaviyo
Install & configure integrations
Abandoned cart recovery
Loyalty & referral programs

Module 7: Payment Gateways & Checkout

Shopify Payments, PayPal, Stripe
Multi-currency setup
Tax setup (domestic & international)
Shipping strategies
Checkout optimization

Module 8: Marketing, SEO & Content

Product SEO optimization
Blogging for conversions
Social media: Instagram, TikTok, Pinterest
Email campaigns & automation
Paid ads: Google & Facebook

Module 9: Advanced Conversion Optimization

Heatmaps & session recordings
Upselling & cross-selling
Funnel optimization
Customer retention strategies

Module 10: Analytics & Reporting

Shopify Analytics: sales & traffic
Customer insights & segmentation
KPI tracking: AOV, ROAS
Google Analytics integration
Prepare optimization report

Module 11: Store Launch & Post-Launch

Pre-launch checklist
A/B testing on product & checkout
UX optimization: speed & mobile
Monitoring first sales & improvements
Final certification assessment

Course Overview

Frequently Asked Questions

No prior experience is needed! We start from the basics and guide you step by step.

Yes, all sessions are recorded and you will have lifetime access to them.

We offer a satisfaction guarantee. If you’re unhappy, you can request a refund within 7 days.

You will have lifetime access to all course materials and updates.

Yes! You’ll complete practical exercises and projects to apply what you learn.

Yes, you’ll have access to community forums and direct support from the instructor team.

Ready to Become a Shopify Expert?

Join our Shopify Mastery Training and start your journey today.

Enroll Today

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Atrium House, 574 Manchester Rd, Bury BL9 9SW

info@imperiummedia.co.uk

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